The Rise Of Midnight Paloma
We loved chatting with Tayler, the female founder of Midnight Paloma, who shed some light on her personal journey to the founding of her beautiful brand as well as the obstacles and struggles she faced along the way. Here's how she overcame them :
Hi Tayler, thanks for being here! Please tell us about your brand, Midnight Paloma, and how it all began!
Midnight Paloma is a company dedicated to clean beauty and hero ingredients. After working in the beauty industry for 12 years, I wanted to set my focus on creating my own brand using clean ingredients. I wanted it to be modern and look cute sitting on your counter but I also wanted it to be something that you would feel good about putting on your body. I love things that are locally made and made to last : concentrated formulas. Self care is so important and I want my products to be a part of everyone’s daily routine.
Before I started Midnight Paloma, I owned a small boutique that focused on beauty products. We saw so many brands over the years, so I learned a lot.
"I watched local people just like me start their own lines and it was insipriing. I’ve always had a passion for branding, marketing and creating. I decided to try it out myself and create a line to sell in our store."
From there it grew organically. To see the company three years later is really exciting!
How do you differentiate yourself in this really competitive industry?
We are cruelty-free, vegan, natural and synthetic-free. We are eco-conscious and are always trying to improve on that. We are 90% plastic free and we are always working towards getting that up to 100%.
"In the fall we are launching a product that pulls out 10 plastic bottles out of the ocean with each purchase!"
What inspired you to create your very first product and how are the ingredients sourced?
All of the sourcing has come really organically. The whole line started off with my interest in charcoal. I wanted a mask that I could use with charcoal, but my skin was so sensitive I couldn’t find one that worked. Everything we’ve created has been something I would personally use or my friends would use. We are always researching solid ingredients that work.
Have you encountered any obstacles in your entrepreneurial journey and would you mind sharing those experiences with us?
Oh I have a lot. Ha! But one of the best things about overcoming obstacles is learning from them. And boy do you learn.
"Closing my retail store was a really low point for me. I was feeling so down, unmotivated and I questioned everything."
I had literally poured my life into the business with my partner, and to see it fail was a really tough pill for us to swallow. But it lead me to where I am now, and honestly if I hadn’t gone through all of that I would never be where I am today. I also think that starting from the bottom makes you appreciate things more. I remember getting my first big wholesale order after I really started to put my time into Midnight Paloma. I started to cry I was so happy. For someone to want what I had created was so exciting for me. I’ll never forget it.
We love your addition to this month's Nourish Beauty Box, please let our subscribers know what it is and how it works.
The Charcoal + Rose Detox Mask was our first product and it continues to be our bestseller. It's unique for a few reasons. Its powdered formula allows you to mix and tailor it to your skins needs. You can mix it with yogurt, water or honey. Each will have a different benefit for your skin. It’s gentle and has a really simple blend of 4 ingredients. Your skin feels so fresh and happy afterwards, I just love it!
Other than at Nourish Beauty Box, where else can we find your products?
We are currently offered at over 150 stores in North America and online. Getting into Urban Outfitters and Anthropologie was a big win for me, I’ve been shopping at both for years!