Indie Insider : An Interview With Simplicity Cosmetics


When it comes to our monthly collection, Nourish Beauty Box does not compromise. We are on a quest to spread vegan, cruelty-free and kind-to-skin products made with love and passion. So it is no surprise that we were over the moon when charismatic Sarah Tipton, owner of Simplicity Cosmetics, partnered with us this February to showcase her Lip + Cheek Tint in a beautiful fig shade. 

To capture the gist of Simplicity Cosmetics, we asked Sarah to sum her brand up in a few words and how things are done there. 

Simplicity Cosmetics is a small handcrafted brand of natural mineral cosmetics. I do everything myself from the product development to shipping out orders. I love that my job allows me to spend as much time as I can with my kids and it can be flexible to my needs.

“I’m a one woman show!”

We love that all your products are natural, vegan and cruelty-free. Why is it important for you to create such specialized items? 

Years ago I started researching what’s in beauty products and was shocked to find how many questionable chemicals were in all the products I used.  At the time there were only a couple of mineral makeup brands out there and the prices were higher than would fit in my budget.  I wanted to find a way to make cosmetics that were good for my skin without spending so much money, so I started the journey that led me to creating Simplicity Cosmetics! 

I am all about creating simple, everyday cosmetics at affordable prices. I want my customers to feel good about what they’re using on their skin and for it to be attainable for them to use it everyday and not just at special occasions. I love creating wearable natural cosmetic shades that enhance my clients’ natural beauty.  

How do you source your products to ensure such superior quality? 

All of my oils are sourced from a vendor that supports Fair Trade, where workers on Fair Trade farms enjoy freedom of association, safe working conditions, and living wages. I love the fact that the oils in my Lip + Cheek Tint are certified organic and good for the skin and are also produced ethically.   

Successfully juggling your family life and business career must not be an easy task to do. How do you focus your energies on what’s most important for you? 

I think one of the biggest struggles I faced in the early years of this business was trying to be all things to all people.  Once I realized that I needed to have a focus and it was OK to have my own specific vision, it was very freeing.   

I realized, it was OK not to have bright pink eyeshadows and purple lipsticks, there are other companies that do that, and do it well.  My focus has always tended towards giving people a makeup line that is approachable and wearable everyday. 

Get up close & personal with Simplicity Cosmetics in February by subscribing to Nourish Beauty Box


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