Earth-based and Accessible – How Earth Science Beauty balances Ingredient Potency and Price Points
We’re thrilled to introduce Earth Science Beauty, a clean beauty brand that focuses on groundbreaking formulations, unique botanical ingredients and accessible price points. Here’s what they had to say about their brand ethos :
Can you introduce what Earth Science Beauty is all about?
Earth Science Beauty is the namesake brand of ESN Group, Inc. based in Santa Barbara, California. Since our founding in 1981, the Earth Science® brand has delivered paraben-free and cruelty-free beauty products at a great price to make clean beauty affordable to everyone.
“At the core of Earth Science there has always been a commitment to nature-inspired ingredients, giving back to the Earth through sustainable practices and developing effective products that respond to growing beauty trends.”
Our products contain carefully selected plant-based nutrients and antioxidants, soothing botanicals and hydrating moisturizers to fit different skin types and needs.
How do you separate your brand from the competitive marketplace nowadays?
One, we have been 100% cruelty-free and paraben-free for over 35 years! Two, our products are also packed with unique plant-based ingredients such as Resurrection Plant for its natural moisturizing properties and and its ability to provide blue light protection that helps improve skin texture.
Who are your products specifically made for?
You! We have products for every skin and hair type, so that everyone can find something that works for them.
“Our products are sold with high-quality ingredients at an affordable price because we believe clean beauty should be accessible to everyone!”
What core values do you take into account while formulating these products?
With every formulation, we source plant-derived ingredients sustainably whenever possible. Our products are also manufactured and distributed in Southern California to help reduce our carbon emissions from transit.
“We have partnered with Carbon Fund for over 10 years, and have been dedicated in supporting the reduction of greenhouse gas emissions and climate-friendly projects alongside several different nonprofits focused on animal welfare and youth empowerment throughout the year.”
Please tell us more about your i-cream Nourishing Eye Care that's being featured in our June box.
We are so excited to include our i-cream Nourishing Eye Care in your upcoming box! This lightweight moisturizer is perfect for your morning and night routines. Plus, it also looks great under makeup.
“Aloe, Eyebright and Gotu Kola help soothe the delicate skin around the eyes, while Licorice Root and Ginseng provide natural anti-aging benefits.”
Explain the importance of social media in your distribution strategy. Apart from Nourish Beauty Box, where else can our customers learn more about your products?
We use our social media channels to launch our newest products, educate others about the benefits of our ingredients, and build relationships with our customers!
Be sure to follow us on Instagram @earthsciencenat and Facebook @earthsciencenaturals for our latest news, giveaways and more. You can also visit our website at earthsciencebeauty.com to learn more about our products!
There have been lots of beauty companies with sister brands lately which enable them to target a wider range of audience especially in this tough economic climate. Have you ever thought of branching out into a multi-brand setup?
We recently launched a therapeutic skincare brand, Ceramedx, which is the first natural ceramide therapy system. It’s 100% vegan, cruelty-free, paraben-free, sulfate-free, fragrance-free and GMO-free. We noticed there weren’t any affordable moisturizing systems made with clean ingredients for very dry, sensitive skin, so we developed Ceramedx for those searching for a more natural alternative!
Find Earth Science’s i-cream Nourishing Eye Care in Nourish Beauty Box’s June 2020 box!